a pivotal role in shaping the reputation of businesses. Platforms like Google and Yelp have become go-to sources for consumers looking to make informed decisions about where to dine, shop, or seek services. For businesses, the importance of managing these online reviews cannot be overstated. Not only do positive reviews help attract customers, but how you respond to both good and bad reviews can significantly impact your online reputation. In this blog, Reputation MGMT explores why it’s crucial for businesses to respond to reviews on Google and Yelp to safeguard their online image.